Kevin Butler commercial cloned in New Zealand

07/21/2010 Kevin Butler commercial cloned in New Zealand

Whether you call it homage or plagiarism, the announcement of the production of New Zealand 's TV3 bears a striking resemblance to one of Sony' s U.S. PlayStation 3 ad starring Faux executive Kevin Butler . As noted Buttonmasher , the two commercials include nearly the same dialogue, setting, reaction shots and ... well, everything except the same actors.

When ad agency Deutsch won the $150 million Sony account back in 2007, it had an uphill battle to change Sony's image following its, err, avant-garde advertisements under TBWA. The new agency was to Butler, who went on to become a sensation - and that ", where it receives a copy of unique.

"It's rare to see a carbon copy of a U.S. commercial or campaign created by smaller players overseas," explains Tim Nudd, editor of AdFreak.com. "I think there's a healthy fear of getting caught and sued by the big guys. More common is the reverse -- a big U.S. marketer/agency ripping off unknown work from smaller players."

Potential examples of the reverse situation, include companies such as Apple , 3M and, funny enough, Sony itself with its Japanese "Gameface" ad. See for yourself how similar the two ads are, right after the break.

Continue reading Kevin Butler commercial cloned in New Zealand

Kevin Butler commercial cloned in New Zealand originally appeared on Joystiq on Tue, 20 Jul 2010 12:30:00 EST. Please see our terms for use of feeds.

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