Saturday, July 2, 2011

Facebook app tests theory that first impressions count

Mr. Fante 's Games verdict could us a lot about how we' re perceived to Facebook

The psychological theory of the "thin-slicing" says we are adept at forming accurate impressions of new situations and especially people who presented within two seconds with them. It could soon be a lot of data to prove it, thanks to a fascinating new Facebook game.

Launching and running on Monday after a successful beta, is Mr. Fante 's Games of the court in essence a much deeper and more subtle response to the early Web-mania "hot or not", where Internet users could rate images of strangers for physical attractiveness.

Styled as a kind of sideshow Victorian allowed Mr. Fante players can try out a series of mini-games in which they make snap judgments about other users of social networking site. These games will decide the participants if anyone straight or gay, single or taken, or how old they are. Other tests include whether they have tattoos, dye their hair, or work out regularly.

To participate as a subject, users only need to provide access to their Facebook profile, then uses the game of input data such as age, gender and relationship status. Volunteers have accesss to a number of specific graphical "O-Meter", showing how they will be evaluated in the game in terms of age and attractiveness. These meters can be animated and posted together with friends to your Facebook wall.


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