Troy Sheets:UFC Personal Trainer is an unprecedented Mixed Martial Arts (MMA)-based fitness-product of the National Academy of Sports Medicine (NASM) secured and developed, in part, by leading MMA training experts. Built around training concepts through real UFC fighters and their trainers will be used positioned UFC personal trainer to help the individual to achieve personal goals and concrete results. Compared with other products in the fitness genre, UFC personal trainer is more authentic, intense, engaging - and more fun!
GS AU: Since the exercises in UFC personal trainer much more intense than, say, Wii Fit, are you worried about scaring off potential buyers?
TS: During the first phase of development for the product, we found users who were using the interactive fitness genre all looking for something that was more of a challenge. While there are some people who may be asked by the challenge, we believe our target audience has been waiting a long time for a product that is able to help people produce real results.
When developing UFC Personal Trainer, the fighters and trainers both showed us the dedication and discipline that goes into getting real UFC bodies. We obtained similar information from both groups, but one of the great aspects of the trainers, in particular, is their dedication to the crafts they teach. Mark DellaGrotte became a world-class Muay Thai instructor as a result of his own ability. Javier Mendez won kickboxing championships during his own fighting career, and Greg Jackson has a reputation of out-working his own fighters running the legendary sand dunes in New Mexico. Our trainers are incredible athletes in their own right, and go through the same rigorous training they put their fighters through.
UFC Personal Trainer is incredibly fun. The product has so many different options to meet individual needs and interests that if users get bored with pre-made routines, they can focus on an individual activity or even create custom workouts. Versatility and variety will keep people engaged. Also, our trainers and fighters put in countless hours of dialog. Their personalities and motivational encouragement are well showcased throughout the entire product.
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