and veteran of music who has sold the rights to songs by the Beatles to Michael Jackson will help the release of their second title
United Kingdominteractive social gaming company We R has appointed Geoff Heath, a veteran of the music and games sold the rights to Beatles songs to Michael Jackson and based on the manufacturer's service calls Activision , which is preparing to launch his second major title.
Heath joins a list of names of high-level support to the company, including Elio Leoni-Sceti, former CEO of EMI, Eric Fellner, co-president of Four Weddings and a Funeral 's a manufacturer of Working Title, and Fru Hazlitt ITV CEO.
We R Interactive, founded last year by former Sony and Eidos executive David Rose, aims to become a social game Zynga British rival, the American manufacturer Thurs successful Farmville Facebook.
Heath, who received an OBE in 2009, partly for his contribution to the industry of computer games, was hired as interactive R We are looking to marry music and games with a new title called I'm a star. The company says that the game will "allow players to live the life of a music star."
The title is presented as giving players the opportunity to achieve "great accomplishment" and live a life of rock star "of the room to the concert hall."
"There is a rich heritage of music-based games console have shown that there is an appetite for user interaction," said Leoni-Sceti. "However, to date music interactive has not successfully translated for social platforms. "
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